Alexandre Gama is an advertising executive from Rio de Janeiro, Brazil. He received in advertising degree from the Armando Alvares Penteado Foundation. He began his early career as a copywriter for companies like Ogilvy & Mather and v Almap BBDO. A major turning point in his career was when he became a Global Chief Creative Officer for Bartle Bogle Hegarty.
Neogama was started by Alexandre Gama in 1999. His company quickly became one of the largest advertising agencies in Brazil within a few years. Some of their work was given awards at the Cannes Festival.
Alexandre Gama decided to become partners with Bartle Bogle Hegarty and transformed his company into Neogama/BBH. Although he was not the sole owner, he still owned a large portion of the shares. The partnership excelled the company and they even won a Caboré award within the same year of the merger. Publicis Groupe purchased he combined company in 2012.
Alexandre decided to move his company back to Brazil to focus on Brazilian only projects. Neogama will no longer have any branding with the Bartle Bogle Hegarty company. They will work under Publicis Communications with Brazilian companies and will try to grow as a top ranking company.
Learn more about Alexandre Gama: http://adsoftheworld.com/creative/alexandre_gama